9 E-Commerce Email Marketing Tips to Sky-Rocket Your Business in 2024

We’ve been saying it before and will say it again: email marketing is the frontrunner in marketing strategy. Don’t believe us? Check this out – a survey conducted by Litmus shows 41% of marketers claiming email marketing is their most effective strategy. Here’s another one: marketers generate an average of $42 ROI (return on investment) … Read more

9 Best Email Marketing Strategies To Maximize Your ROI in 2024!

As an Email Marketer, you are aware that Email marketing strategies have evolved in the past few years. The strategies used five years ago may not be relevant today, though the fundamentals of Email marketing are the same. As of today, around 361 billion emails are sent every single day. It clearly shows that Email … Read more

How to Use Web Fonts in Email?

Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead … Read more

What is Email Deliverability and How to Improve it?

Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability … Read more

How To Accelerate Your Marketing Funnel With Salesforce Marketing Cloud?

What is a Marketing Funnel? A marketing funnel plays a pivotal role in mapping out customers’ journey with a brand. By comprehending your marketing funnel, you gain valuable insights into your customers and establish meaningful connections with them at every stage of their journey. This understanding empowers you to adapt your marketing strategy by refining … Read more

How To Generate Maximum Traffic For Your Landing Page?

Are you facing the frustrating situation of having a stunning landing page that receives little to no visits? Don’t worry, we’re here to help! In this article, we’ll provide you with valuable tips to overcome this daunting scenario and drive more traffic to your landing page. What is a Landing Page? The landing page is … Read more

How to Create Effective Product Landing Page?

As an internet user, you may have found yourself on a product landing page at some point. But why do you need one? Even if your product is perfect, it won’t sell if it’s not marketed effectively. With dozens of companies competing in every niche, it’s crucial to break into the public eye. And when … Read more