What is Email Deliverability and How to Improve it?

Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability is a complex and crucial process to prevent your hard work from ending up in spam folders.

In a time where teams are expected to achieve more with fewer resources and face increasing competition for attention in the inbox, it becomes essential to make every send count.

In this article, we will delve into the concept of email deliverability and discuss the key strategies that can help you optimize your email sending practices. By implementing these strategies, you can increase the chances of your emails reaching the intended recipients and maximize the impact of your email marketing efforts.

What is Email Deliverability?

Email deliverability is a crucial factor in ensuring that your emails reach your subscribers’ primary, social, or promotional inboxes, rather than being marked as spam. It’s important to distinguish between email delivery and deliverability, as they have distinct criteria. Email delivery refers to whether your emails successfully reach your subscribers and avoid bouncing back. While this metric can provide insights into the health of your email list, it doesn’t provide the complete picture. This is because even if an email is technically “delivered,” it could still end up in the spam folder, ultimately going unnoticed by your subscribers.

That’s why email deliverability is a vital measure to consider!


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