How to Track Email Open Rate and Know if Someone Opened Your Email?

Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more

What is an Email Blast and How to do it Correctly for Maximum ROI?

Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more

Email Security : How to Send Secure Emails?

In today’s digital age, sending emails has become a common means of communication. However, with the increase in cyber threats, it is important to ensure that your emails are secure and protected from potential breaches. Email security is crucial in safeguarding sensitive information and preventing unauthorized access to your data. The primary hazards are malicious … Read more

How to Build an Email List from Scratch in 2024

The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in your products. And no, having a signup form on your website is not enough. You need to reach out to people who are genuinely interested … Read more

9 Best Email Marketing Strategies To Maximize Your ROI in 2024!

As an Email Marketer, you are aware that Email marketing strategies have evolved in the past few years. The strategies used five years ago may not be relevant today, though the fundamentals of Email marketing are the same. As of today, around 361 billion emails are sent every single day. It clearly shows that Email … Read more

How to Use Web Fonts in Email?

Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead … Read more

What is Email Deliverability and How to Improve it?

Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability … Read more

How To Generate Maximum Traffic For Your Landing Page?

Are you facing the frustrating situation of having a stunning landing page that receives little to no visits? Don’t worry, we’re here to help! In this article, we’ll provide you with valuable tips to overcome this daunting scenario and drive more traffic to your landing page. What is a Landing Page? The landing page is … Read more

How to Create Effective Product Landing Page?

As an internet user, you may have found yourself on a product landing page at some point. But why do you need one? Even if your product is perfect, it won’t sell if it’s not marketed effectively. With dozens of companies competing in every niche, it’s crucial to break into the public eye. And when … Read more