Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more
Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more
In today’s digital age, sending emails has become a common means of communication. However, with the increase in cyber threats, it is important to ensure that your emails are secure and protected from potential breaches. Email security is crucial in safeguarding sensitive information and preventing unauthorized access to your data. The primary hazards are malicious … Read more
The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in your products. And no, having a signup form on your website is not enough. You need to reach out to people who are genuinely interested … Read more
As an Email Marketer, you are aware that Email marketing strategies have evolved in the past few years. The strategies used five years ago may not be relevant today, though the fundamentals of Email marketing are the same. As of today, around 361 billion emails are sent every single day. It clearly shows that Email … Read more