Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more
Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more
In today’s digital age, sending emails has become a common means of communication. However, with the increase in cyber threats, it is important to ensure that your emails are secure and protected from potential breaches. Email security is crucial in safeguarding sensitive information and preventing unauthorized access to your data. The primary hazards are malicious … Read more
Social media is one of the biggest innovations today. Its presence is ever-growing and has moved from a mere entertaining platform to a business portal for brands. Social media powerhouses like Facebook, Instagram, YouTube, X, and LinkedIn have become hotspots for networking, making sales, harnessing customer loyalty, and more. With so much at stake, brands … Read more
Social media marketing is not for the faint of heart. It all started with the unannounced algorithm overhaul a few years back. As of date, we are constantly witnessing massive changes in consumer habits, user behaviour, and an onset of new generation of users and buyers with individual needs. This is why it is crucial … Read more
Thanks to the internet, we are more connected than ever, and for B2B marketers, there’s a little downside to that. A small world means an ever-shrinking window to the already indefinite lead generation process. And LinkedIn is the answer to finding new ways to generate leads. While we all know social media platforms are literally … Read more
Competition in the copywriting world is tough, given the millions of blogs that litter the internet. With podcasting, however, it’s just a fraction of it. This is why podcasting is considered a feasible marketing channel for both big and small businesses. Launching a podcast is easy. The only challenge here is how to stand out. … Read more
Let’s make this go viral – said too many people, too many times. Most people don’t quite get social media. You simply can’t plan for content to go viral—isn’t that the whole point of viral marketing to begin with? You can, however, take out some of the guesswork and increase your chances of hitting that … Read more
Every online marketer wants more backlinks. This is understandable because they are a testament to the quality and credibility of your content. The quality and quantity of your backlinks also influence your Google ranking. Now the problem is, they’re not easy to come by, and you’re definitely not getting them for free, especially if you … Read more
The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in your products. And no, having a signup form on your website is not enough. You need to reach out to people who are genuinely interested … Read more