9 E-Commerce Email Marketing Tips to Sky-Rocket Your Business in 2024

We’ve been saying it before and will say it again: email marketing is the frontrunner in marketing strategy.

Don’t believe us?

Check this out – a survey conducted by Litmus shows 41% of marketers claiming email marketing is their most effective strategy. Here’s another one: marketers generate an average of $42 ROI (return on investment) for every dollar spent on email marketing.

That said, competition has never been tougher. E-commerce marketers need to follow recent trends and best practices to get the most out of their email marketing efforts.

Read on to find out which e-commerce email campaigns are most effective and how to leverage every single one of your broadcasts.

What is E-Commerce Email Marketing?

E-Commerce email marketing is the practice of reaching out to your prospective and existing customers via emails. It encompasses a series of strategic emails to keep readers engaged. These are personalized messages based on customer preferences, behavior, and purchase history. Some examples include automated welcome emails, weekly newsletters, cart abandonment emails, VIP or membership deals, etc.

All in all, email marketing is a smart way to increase lead generation and website traffic, increase conversion rate, maintain customer relationships and maximize revenue.

9 E-Commerce Email Marketing Tips to Sky-Rocket Your Business

We share with you 9 highly effective tips to help grow your ecommerce email marketing campaign in 2024.

1. Invest in Email Marketing Software

Running a business is tough. Do yourself a favor and get good email marketing software like Mailchimp, for example. This will help you manage all your audiences, marketing campaigns, and click-through rates (CTRs) without spreading yourself thin. Using software like this will also help you create and send emails hands-free while also identifying your best-performing emails.

2. Automate Your Emails

Automation is a very important strategy in email marketing campaigns, and for a good reason. They make your life easier. Crafting personalized messages and sending them out can take a lot of time and energy. Instead, let an email automation service curate and send out your welcome emails, cart abandonment emails, promo & discount notifications, product reminders, and more.

3. Welcome Emails

Did you know that welcome emails are one of the most engaging emails that you could send? It sets the tone for the relationship you are about to build with your subscribers, lets them know they are valued and appreciated, brings them back to your website, motivates new subscribers to make their first purchase, and more.

Welcome emails can also ensure great email deliverability. Unlike email blasts, welcome emails are sent out to individual subscribers. This shows email service providers like Gmail and Yahoo that you are genuine and that your emails should be filtered into the mailbox and skip the spam folder.

4. Send Out Discount and Promo Emails Regularly

How do you avoid overwhelming your subscribers with too many emails but still ensure they remember and visit your website? Discounts. Send out discounts and promos that are available only through emails. An email per month is the best practice, but ideally, you want to aim for a weekly or biweekly schedule.

5. Always Insert a Call-to-Action (CTA)

Emails without a CTA are a waste. Your email marketing target is to get your subscribers to buy. Insert an easy-to-follow and clear CTA. For example, if you have a new product line that you want your customers to check out, insert a clear link to it. You can add an engaging copy alongside it to encourage subscribers to learn more.

6. Segment Your Audience

To segment your audience means to organize them by the type of customers they are. For example, you can segment your customers based on demographics, purchase history, email responsiveness, product interest, etc.

Based on 78% of ecommerce marketers, segmenting your recipients is the most effective email marketing strategy. This helps tailor your communication to each individual group’s needs, moving them along your marketing funnel, resulting in more sales and repeat customers.

7. Take Advantage of Abandoned Cart Emails

After investing tons in getting visitors to your site, it’s only natural to want to optimize your conversion rates. Sending out a simple cart abandonment email to remind customers of what they’re missing out on will maximize the chances of them completing their order.

To avoid overwhelming them, limit your efforts to not more than three cart abandonment emails. Ideally, you want to send the first email within a few hours of the abandonment, followed by another the next day and one last attempt the day after.

8. Win Customer Loyalty with Transactional Emails

Transactional emails have, on average, a 4.8% CTR which is surprisingly three times more than non-transactional emails, and an open rate of 80%.

As an ecommerce business, you should have these transactional emails in place – order confirmation emails, shipping confirmation emails, and thank you emails. When used correctly, transactional emails can help in customer retention as you acknowledge that their transaction has been processed, which in turn builds trust.  As a matter of fact, 64% of buyers consider transactional emails as highly valuable, which is proof of how highly customers appreciate them.

9. Try Artificial Intelligence (AI)

If you have not hopped on the robot train yet, you are missing out. AI is a hot topic now, and many email marketers are already using it to write their copy, subject lines, and CTAs. Not surprisingly enough, 56% of marketers claim that content created using AI is performing better than those created without.


One thing we love about ecommerce email marketing is that it is a low-risk strategy for converting subscribers into customers. That said, it is not an easy process, and it can be daunting to write your first email. By implementing the tips we have mentioned, you can start slowly with a basic email list and launch your first abandonment cart email campaign. Before you know it, you will be well on your way to a beautifully curated ecommerce email marketing campaign that your subscribers will love.

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