Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead utilize live text with web safe fonts and web fonts. This ensures that your message reaches a wider audience without compromising on aesthetic appeal.
In this article we will learn what web fonts are and how can we safely use them in our emails without any risk.
What is the Difference Between Web Fonts and Web Safe Fonts?
You can implement live text in two ways: through web safe fonts and web fonts. While these terms may seem similar, they have distinct differences. Before delving into the disparity between web fonts and web safe fonts, let’s first understand how fonts function in your emails.
Web fonts are an alternative to web safe fonts, as they are hosted on the web and downloaded by the browser during web page rendering. They can be uploaded to a website, self-hosted, or used through third-party font delivery services.
To self-host a font, you are required to install it and create @font-face code in CSS. Font delivery services generate this code for you, so you can copy it into your HTML.
Do web fonts need licensing?
When using web fonts in email marketing, it’s vital to understand that most web fonts require licensing for commercial use. To avoid any legal issues, opt for web fonts from reputable sources that offer suitable licensing agreements. Some font foundries provide licenses specifically for email marketing purposes. Make sure to review and comply with the font license terms to ensure you’re using them correctly in your email campaigns. By investing in licensed web fonts, you can enhance the visual appeal of your emails while staying compliant with copyright regulations. Stay informed about licensing requirements to protect your brand and maintain professionalism in your email marketing endeavors.