Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead utilize live text with web safe fonts and web fonts. This ensures that your message reaches a wider audience without compromising on aesthetic appeal.
In this article we will learn what web fonts are and how can we safely use them in our emails without any risk.
What is the Difference Between Web Fonts and Web Safe Fonts?
You can implement live text in two ways: through web safe fonts and web fonts. While these terms may seem similar, they have distinct differences. Before delving into the disparity between web fonts and web safe fonts, let’s first understand how fonts function in your emails.