Thanks to the internet, we are more connected than ever, and for B2B marketers, there’s a little downside to that. A small world means an ever-shrinking window to the already indefinite lead generation process. And LinkedIn is the answer to finding new ways to generate leads. While we all know social media platforms are literally … Read more
Competition in the copywriting world is tough, given the millions of blogs that litter the internet. With podcasting, however, it’s just a fraction of it. This is why podcasting is considered a feasible marketing channel for both big and small businesses. Launching a podcast is easy. The only challenge here is how to stand out. … Read more
Let’s make this go viral – said too many people, too many times. Most people don’t quite get social media. You simply can’t plan for content to go viral—isn’t that the whole point of viral marketing to begin with? You can, however, take out some of the guesswork and increase your chances of hitting that … Read more
Every online marketer wants more backlinks. This is understandable because they are a testament to the quality and credibility of your content. The quality and quantity of your backlinks also influence your Google ranking. Now the problem is, they’re not easy to come by, and you’re definitely not getting them for free, especially if you … Read more
The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in your products. And no, having a signup form on your website is not enough. You need to reach out to people who are genuinely interested … Read more
We’ve been saying it before and will say it again: email marketing is the frontrunner in marketing strategy. Don’t believe us? Check this out – a survey conducted by Litmus shows 41% of marketers claiming email marketing is their most effective strategy. Here’s another one: marketers generate an average of $42 ROI (return on investment) … Read more
As an Email Marketer, you are aware that Email marketing strategies have evolved in the past few years. The strategies used five years ago may not be relevant today, though the fundamentals of Email marketing are the same. As of today, around 361 billion emails are sent every single day. It clearly shows that Email … Read more
Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead … Read more
Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability … Read more
What is a Marketing Funnel? A marketing funnel plays a pivotal role in mapping out customers’ journey with a brand. By comprehending your marketing funnel, you gain valuable insights into your customers and establish meaningful connections with them at every stage of their journey. This understanding empowers you to adapt your marketing strategy by refining … Read more