Social media is one of the biggest innovations today. Its presence is ever-growing and has moved from a mere entertaining platform to a business portal for brands. Social media powerhouses like Facebook, Instagram, YouTube, X, and LinkedIn have become hotspots for networking, making sales, harnessing customer loyalty, and more. With so much at stake, brands … Read more
Social media marketing is not for the faint of heart. It all started with the unannounced algorithm overhaul a few years back. As of date, we are constantly witnessing massive changes in consumer habits, user behaviour, and an onset of new generation of users and buyers with individual needs. This is why it is crucial … Read more
Thanks to the internet, we are more connected than ever, and for B2B marketers, there’s a little downside to that. A small world means an ever-shrinking window to the already indefinite lead generation process. And LinkedIn is the answer to finding new ways to generate leads. While we all know social media platforms are literally … Read more
Competition in the copywriting world is tough, given the millions of blogs that litter the internet. With podcasting, however, it’s just a fraction of it. This is why podcasting is considered a feasible marketing channel for both big and small businesses. Launching a podcast is easy. The only challenge here is how to stand out. … Read more
Let’s make this go viral – said too many people, too many times. Most people don’t quite get social media. You simply can’t plan for content to go viral—isn’t that the whole point of viral marketing to begin with? You can, however, take out some of the guesswork and increase your chances of hitting that … Read more