Did you know that the average professional spends 28% of their workday managing emails? Yet many of us overlook the critical components that make emails truly effective. In an age where digital communication reigns supreme, mastering the art of email composition isn’t just helpful—it’s essential for success. Whether you’re crafting marketing campaigns or sending important … Read more
Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more
We’ve been saying it before and will say it again: email marketing is the frontrunner in marketing strategy. Don’t believe us? Check this out – a survey conducted by Litmus shows 41% of marketers claiming email marketing is their most effective strategy. Here’s another one: marketers generate an average of $42 ROI (return on investment) … Read more