The Email Marketing apocalypse is here. So say the doomsdayers. But just like those pesky zombies, Email marketing seems to crawl back out of the grave every time, alive and kicking. In fact, the Data & Marketing Association in the UK, says that email marketing has an ROI of $42 for every $1 spent. Uhm! … Read more
Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more
Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more
Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability … Read more