Posted inEmail Marketing
Are Email Addresses Case Sensitive?
You might have been using emails for years or probably decades. But you might not have bothered about this question. Now that you have started using email as a marketing…
Posted inEmail Marketing
5 Important Parts of an Email and How to Optimize Them?
Did you know that the average professional spends 28% of their workday managing emails? Yet many of us overlook the critical components that make emails truly effective. In an age…
Posted inEmail Marketing
10 Best Practices in Email Marketing So Your Email Doesn’t Land in the Spam Folder!
The email marketing apocalypse is here. So say the doomsayers. But just like those pesky zombies, email marketing seems to crawl back out of the grave every time, alive and…
Posted inEmail Marketing
Common Email Marketing Mistakes You Should Avoid!
Email marketing mistakes can adversely affect your email campaigns. They can decrease your ROI, increase the bounce rate, and decrease the email open rate, and if that is not enough,…
Posted inEmail Marketing
What Does ‘CC’ or Carbon Copy Mean in Gmail (or any email client)?
We all use emails in our day-to-day lives for personal and professional reasons. If you are a working professional, then probably you are using emails more often than a college…
Posted inEmail Marketing
What is an Email Blast and How to do it Correctly for Maximum ROI?
Have you heard the term - Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to…
Posted inEmail Marketing
Email Security : How to Send Secure Emails?
In today's digital age, sending emails has become a common means of communication. However, with the increase in cyber threats, it is important to ensure that your emails are secure…
Posted inEmail Marketing
How to Build an Email List from Scratch in 2025
The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in…
Posted inEmail Marketing
9 Best Strategies for Email Marketing To Maximize Your ROI in 2025!
As an email marketer, you are aware that strategies for email marketing have evolved in the past few years. The strategies used five years ago may not be relevant today,…
Posted inEmail Marketing
How to Use Web Fonts in Email?
Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is…