The Email Marketing apocalypse is here. So say the doomsdayers. But just like those pesky zombies, Email marketing seems to crawl back out of the grave every time, alive and kicking. In fact, the Data & Marketing Association in the UK, says that email marketing has an ROI of $42 for every $1 spent. Uhm! … Read more
Email marketing mistakes can adversely affect your email campaigns. They can decrease your ROI, increase the bounce rate, decrease the email open rate and if that is not enough, sometimes you may land in trouble due to some legal issues related to email marketing in some countries. So as a savvy internet marketer, it is … Read more
We all use emails in our day-to-day lives for personal and professional reasons. If you are a working professional then probably you are using emails more often than a college student or non-working individual. While there are many free email services available in the market like Yahoo, Hotmail, and Reddit, Gmail is the most popular … Read more
Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more
In today’s digital age, sending emails has become a common means of communication. However, with the increase in cyber threats, it is important to ensure that your emails are secure and protected from potential breaches. Email security is crucial in safeguarding sensitive information and preventing unauthorized access to your data. The primary hazards are malicious … Read more
The key to a successful email marketing strategy is your email list. You want your marketing campaigns to reach the right leads instead of people who are not interested in your products. And no, having a signup form on your website is not enough. You need to reach out to people who are genuinely interested … Read more
As an Email Marketer, you are aware that Email marketing strategies have evolved in the past few years. The strategies used five years ago may not be relevant today, though the fundamentals of Email marketing are the same. As of today, around 361 billion emails are sent every single day. It clearly shows that Email … Read more
Have you ever thought to use Web Fonts while designing an email? Well, typography plays a crucial role in establishing brand identity and crafting visually captivating emails. However, it is essential to prioritize accessibility alongside design. To create an email design that is both visually stunning and accessible, avoid relying solely on images and instead … Read more
Planning, creating, and testing an email is a significant endeavor, but the real challenge lies in ensuring it reaches your subscribers’ inboxes. Simply hitting ‘send’ is not enough to get your message across. Each email presents an opportunity to connect with your audience and make a positive impact on your company. However, achieving email deliverability … Read more
What is a Marketing Funnel? A marketing funnel plays a pivotal role in mapping out customers’ journey with a brand. By comprehending your marketing funnel, you gain valuable insights into your customers and establish meaningful connections with them at every stage of their journey. This understanding empowers you to adapt your marketing strategy by refining … Read more