Common Email Marketing Mistakes You Should Avoid!

Email marketing mistakes can adversely affect your email campaigns. They can decrease your ROI, increase the bounce rate, decrease the email open rate and if that is not enough, sometimes you may land in trouble due to some legal issues related to email marketing in some countries. So as a savvy internet marketer, it is … Read more

What Does ‘CC’ or Carbon Copy Mean in Gmail (or any email client)?

We all use emails in our day-to-day lives for personal and professional reasons. If you are a working professional then probably you are using emails more often than a college student or non-working individual. While there are many free email services available in the market like Yahoo, Hotmail, and Reddit, Gmail is the most popular … Read more

How to Track Email Open Rate and Know if Someone Opened Your Email?

Have you ever been in a situation when you invested some very precious time into drafting that beautiful and compelling email and after it was sent you have no clue if it was opened by the recipient? Well, you are not alone. Many email marketing professionals do not check email open rate which is a … Read more

What is an Email Blast and How to do it Correctly for Maximum ROI?

Have you heard the term – Email Blast and wondered what exactly is it? Well, as the name suggests, Email blast refers to the blast or bulk email sent to a huge list of receivers who are already subscribed to your newsletters. In today’s digital age, email marketing remains one of the most effective tools … Read more