Did you know that the average professional spends 28% of their workday managing emails? Yet many of us overlook the critical components that make emails truly effective. In an age where digital communication reigns supreme, mastering the art of email composition isn’t just helpful—it’s essential for success. Whether you’re crafting marketing campaigns or sending important … Read more
The email marketing apocalypse is here. So say the doomsayers. But just like those pesky zombies, email marketing seems to crawl back out of the grave every time, alive and kicking. In fact, the Data & Marketing Association in the UK says that email marketing has an ROI of $42 for every $1 spent. Uhm! … Read more
Email marketing mistakes can adversely affect your email campaigns. They can decrease your ROI, increase the bounce rate, decrease the email open rate and if that is not enough, sometimes you may land in trouble due to some legal issues related to email marketing in some countries. So as a savvy internet marketer, it is … Read more